Warsztat Jarek
A one-page website for a workshop specializing in DPF, FAP and SCR filter regeneration: a dark, workshop character, one decisive orange and the phone as the main call to action.
- Industry
- Workshop: DPF/FAP/SCR regeneration
- Scope
- One-page website, phone contact
- Language
- Polish
- Contact
- Phone-first, no forms
Warsztat Jarek is a car workshop that specializes in the regeneration of particulate filters (DPF, FAP and SCR). It already had a website on Webflow: it worked, but it relied on someone else's platform and a monthly subscription. We moved it to its own code and, along the way, redesigned it so that from the first second it is clear what the workshop does and how to contact it.
One phone call instead of a form
A driver looks for a workshop when a warning light comes on, and simply wants to call. So we built the site around one clear action: the phone call. The number is in the header, in the welcome section and on a separate contact card, next to the directions map. No forms, no account sign-up. It is the shortest path from a question to a conversation.
Regeneration you see right away
We put what sets the workshop apart front and center: professional filter regeneration instead of a costly replacement, with a description of the process and concrete benefits. We also showed that a filter can be regenerated by mail, from anywhere in Poland, with payment on delivery. We framed it as a clear sequence of steps, from sending the part to its return.
A dark, workshop character and one color
Instead of a template, we went for an industrial, dark aesthetic and one decisive brand color: orange on a near-black background. The whole site sticks to it: buttons, accents, the most important elements. As a result, the website looks consistent and distinctly its own, and what is meant to be clicked (like the phone number) stands out immediately.
So Google knows where and when
The workshop lives off local customers, so we took care of the technical foundations of visibility: structured data for the workshop (address, coordinates, opening hours), a directions map and a light, fast, accessible site. All so that drivers from the area find the workshop straight from the search results.
What stays in the workshop's hands
- A website on its own code, with no subscription for someone else's platform.
- One clear action: the phone call, present wherever the customer looks for it.
- A highlighted specialization: DPF/FAP/SCR regeneration, also by mail.
- Technical foundations for local visibility in Google.
