The Mindlum brand
We love seeing that we work together. Below you'll find our mark, wordmark, colors and type, along with a few simple rules that keep the brand looking right everywhere.
Last updated: 3 July 2026
Our mark is always in motion
The symbol is eighteen slim blades fanned into a ring. It turns slowly on its own axis, and a see-through center lets it sit on any background. Use it in ink: dark on light, light on dark.
Switch the background to see both versions.
mindlum, always lowercase
The wordmark is set in Geist. We write it in lowercase, with no changes to the letter spacing. Don't use capitals or small caps.
The mark and wordmark together
In the full lockup the mark sits on the left with the wordmark right beside it. This is our default form in the header and footer.
Leave clear space around it equal to at least the height of the mark. Nothing should enter that space.
x = height of the markQuiet luminosity
The palette rests on two constant accents and a neutral ink scale. Violet and amber stay the same in every theme and appear on just one or two key elements.
Ink and paper swap roles. In light mode ink is dark on light paper; in dark mode it's the other way around.
One voice: Geist
We set everything in Geist, from headings to body. Small labels and numbers use Geist Mono. Both are variable typefaces with full support for extended Latin.
A calm, continuous turn
The mark rotates on a loop: one full turn every five seconds, linear, with no easing. When someone turns off animation system-wide, the mark holds still and stays fully legible.
How to use it, and how not to
A few rules that keep the mark looking like ours.
Do
- Use the original files unchanged.
- Keep the mark in ink: dark on light, light on dark.
- Leave clear space around it.
- Place the mark on a high-contrast background.
Don't
- Don't rotate, skew or stretch the mark.
- Don't recolor the mark or add your own colors.
- Don't add shadows, outlines or gradients to the mark.
- Don't write the wordmark in capitals.
- Don't place the mark on a busy or low-contrast background.
Need anything else?
Downloads, meaning SVG, PNG and a ready-made pack, are on the way. Until then, if you need the mark in a specific format, just ask.