Malinowe Śluby
A new website for a wedding consultant: code of her own, a calm and premium character, fresh brand positioning for Northern Poland.
- Industry
- Wedding consulting and planning
- Scope
- New website, copy, launch
- Region
- Northern Poland
- Character
- Premium personal brand
Malinowe Śluby is the brand of a certified wedding consultant who guides a couple through the entire planning of their wedding and reception. The service is personal and intimate: "a wedding consultant exclusively yours". The website had to sound exactly the same.
A website that sounds like the service itself
The previous website was heavy and blurry: lots of content, little character. We built the new one on code the brand owns: light, calm, with plenty of air, refined details and subtle motion that never distracts. The whole thing reads like a conversation with someone who will truly take care of every detail.
The offer and the process, arranged the human way
Her scope of work is broad: from full wedding planning, through outdoor weddings, to wedding-day coordination. We arranged it into a clear offer and a simple step-by-step description of the collaboration, so a couple knows right away what to expect and how to begin.
Fresh brand positioning
Along the way we refreshed the brand's direction: from a loose list of voivodeships to a clear "Northern Poland". We wrote the titles, descriptions and copy for this new positioning and for search engines, without pushy SEO.
What stays in the brand's hands
- A website on the brand's own code and own domain: fast, accessible, ready for Google.
- A consistent, personal tone: the website sounds like the premium service it sells.
- A clear offer and a simple path to "book a meeting".